ROKKA.AI

Motion Design & Product Design

Elevating Marketing Design through Motion Graphics

At Rokka.ai, I focused on creating visually engaging marketing assets to enhance the company’s online presence. My contributions included designing animations and icons for the website, which aligned with the brand’s visual identity, and creating responsive screen designs in Figma to support marketing initiatives.

OVERVIEW

To develop visually captivating marketing assets that effectively communicate Rokka.ai’s value proposition, while maintaining consistency with the brand’s design language.

THE GOAL

Rokka.ai needed dynamic and cohesive marketing designs to attract users and showcase its innovative platform. The challenge was to create assets that balanced creativity with clarity, ensuring they resonated with the target audience.

THE PROBLEM

MY ROLE

Marketing Animations: Designed engaging animations for the website to highlight key features and capture audience attention.
Icon Design: Created custom icons for marketing materials, ensuring consistency and clarity across all assets.
Responsive Screen Designs: Developed responsive layouts in Figma for marketing content, ensuring a seamless experience across devices.

PROCESS

Research: Analyzed existing marketing materials and competitor designs to identify opportunities for improvement.
Concept Development: Sketched initial ideas for animations, icons, and layouts to align with Rokka.ai’s branding.
Design Execution: Used Figma and motion design tools to create polished assets, iterating based on feedback from the design team.
Collaboration: Worked closely with the design team to ensure all assets met the brand’s standards and goals.

RESULTS

Delivered eye-catching animations that effectively highlighted Rokka.ai’s unique features on the website.
Enhanced the website’s usability and appeal with cohesive and intuitive iconography.
Supported marketing efforts with responsive screen designs that ensured accessibility across devices.

TAKEAWAYS

This experience strengthened my expertise in motion design and responsive layouts while emphasizing the importance of collaboration within a design team. It also reinforced my ability to create marketing designs that effectively communicate a brand’s story and value. Additionally, I gained valuable experience in designing for complex systems, refining my ability to approach intricate design challenges with clarity and creativity.