MAGNUS SAFETY
LOGO & VISUAL IDENTITY DESIGN
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MAGNUS SAFETY
Role: Logo & Visual Identity Design
Timeline: 2023
Tools: Illustrator, Photoshop, Figma
Project Summary
MAGNUS Safety is a global safety and emergency support application designed for travelers, private clients, and organizations worldwide, connecting users directly to MAGNUS operational centers in real time.
My role focused on creating the visual identity of the product, including the application logo, color language, and the visual direction for the app's entry experience.
Overview
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The challenge was to design a safety-oriented visual language that communicates protection and presence without creating panic or urgency.
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The branding needed to work for private travelers as well as organizations and global clients while conveying reliability, accessibility, and constant support.
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The core message behind the design:
MAGNUS is always with you, wherever you are.
Design Concept
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The logo combines several meanings:
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• The letter M representing MAGNUS
• Mountains and tents symbolizing travel and field environments
• A rising or setting sun symbolizing constant presence
• Signal waves representing satellite communication and emergency signaling -
Together, these elements express safety, connection, and readiness while maintaining a calm and reassuring tone.
Impact
The visual identity helped establish a recognizable and approachable product presence while supporting MAGNUS's positioning as a reliable safety partner worldwide.